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What we actually do, in detail.

Four kinds of work we’re most often asked to take on. Most engagements blend two of them. Some end up being something else entirely — that’s usually fine too.

Get in touch How we work

The bulk of our recent work. We build AI features that earn their place in a real business workflow — assistants that pull from your knowledge base, pipelines that classify and route documents, copilots that sit inside the tools your team already uses. We’re much less interested in chatbot demos than in the messy second half: how the system fails, how it stays grounded in your data, how a human takes over when it shouldn’t.

Most projects use Claude or GPT as the underlying model, with retrieval against your own data and a small amount of glue code that turns the language model into a reliable component of a larger system.

What this might look like

  • An internal copilot for ops, support, or finance teams — grounded in your wiki, tickets, and product docs, with citations
  • A document intake pipeline that classifies invoices, contracts, or claims and routes them with the right metadata
  • A multi-step agent that handles a defined workflow (onboarding, refund approval, ticket triage) with human handoff at the right moments
  • Custom evaluation and observability so you can see what the AI is doing in production — not just trust the demo

Where we don’t go: we don’t train foundation models, we don’t build “general AI assistants” without a defined workflow, and we’re cautious about agentic systems with no human in the loop — for good reasons.

Web applications built around how a specific team actually operates. Customer portals, internal tools, dashboards, light SaaS products. Boring stack on purpose — TypeScript, Postgres, a sensible framework — so your engineers can keep maintaining it after we hand over.

What this might look like

  • An internal operations app pulling from CRM, ERP, and billing into one place
  • A customer-facing portal for accounts, statements, or self-service
  • An admin or back-office tool replacing a spreadsheet that’s grown out of control
  • A lightweight SaaS MVP for a product team validating an idea

Connecting the systems you already pay for. The unsexy middleware between CRM, ERP, billing, support, and inbox is often the single highest-leverage piece of software a mid-market team can have built — and the one nobody enjoys writing.

What this might look like

  • Document and email pipelines that classify, extract, and route to the right team
  • Sync jobs and webhooks that keep two systems honest with each other
  • Custom middleware where Zapier-style platforms hit their limit
  • Scheduled reporting and alerting that replaces someone’s Friday afternoon

One honest note: simple integration is often best done in a no-code tool. We’ll tell you when that’s the case rather than build something custom you don’t need.

The infrastructure underneath everything else — usually paired with one of the work types above. We deploy on AWS, Google Cloud, or Cloudflare, depending on what the workload actually needs and what your team can operate.

What this might look like

  • Cloud architecture for a new product, with infrastructure-as-code from day one
  • CI/CD pipelines and a sane release process for an existing codebase
  • Observability, alerting, and an on-call runbook that doesn’t exist yet
  • A cost review when your bill stops making sense
Methodology

How a project usually goes.

Phases overlap. Weekly demos start in week one. The whole timeline — including a fixed-price quote — is agreed in writing before we begin.

Wk 1Wk 2Wk 3Wk 4 Wk 5Wk 6Wk 7Wk 8
Discovery
1 wk · Brief & scope
Design
2 wks · Architecture & UX
Build
3–5 wks · Weekly demos in production
Ship
1–2 wks · Deploy & handover
01 Week 1

Discovery — what are we actually building?

One week, paid. We sit with your team — operators, engineers, whoever owns the problem — and map the systems involved, the constraints, the deadline drivers, the real reasons this hasn’t been solved yet. We write it down.

You walk away with: a written brief, a system map, and a fixed-price proposal. Yours, whether or not we keep working together.

02 Weeks 2–3

Design — the boring decisions, made up front.

Architecture, data model, contract surfaces, the half-dozen UX flows that matter. The decisions that are expensive to change later. Reviewed and signed off with your team before any production code lands.

You walk away with: a tech spec, ER diagram, API surface, and click-through prototypes for the high-stakes screens.

03 Weeks 3–7

Build — working software, every week.

The longest phase, and the one with the most surface area. We work in weekly increments against the spec, in your repository, deployed to a real environment from week one. You’ll see it as it’s built. You’ll have opinions. Good.

You walk away with: a staging URL each Friday, a written changelog, and code reviewed against the agreed contract surface.

04 Weeks 7–8

Ship — the boring, careful part.

Production deploy, monitoring wired in, runbook written, credentials transferred. We go through it together. Your team should be able to operate the system without us — we make sure they can.

You walk away with: production URL, runbook, observability dashboards, and 30 days of post-launch support included.

After ship — about a third of clients keep us on a small monthly retainer for iteration; the rest hand off cleanly to their own team. Both are fine.

Where it overlaps

How this maps to specific industries.

Each row is the kind of work we’d typically take on for that sector. Not every cell matters for every engagement — most projects emphasise two.

Industry AI Custom apps Automation Cloud
Finance & fintech Document understanding · risk scoring Compliance dashboards · client portals Reconciliation · KYC pipelines Auditable infra · access controls
Healthcare Clinical transcription · triage assist Patient platforms · clinical tools Documentation flows · claim handling GDPR-compliant · DPA-ready
Real estate Listing analytics · document AI Tenant & owner platforms Listing & onboarding flows Multi-region hosting
SaaS & B2B Embedded AI features MVPs · admin tooling Customer onboarding · billing flows Multi-tenant infra
Retail & e-commerce Catalogue & merchandising AI Headless storefronts · ops tools Order & inventory sync Edge / CDN strategy
Logistics Document AI for shipping Dispatch & fleet tools ERP / WMS integration Realtime infra

Want to talk?

Tell us what you’re working on. We’ll respond within a business day — usually in writing — with an honest answer about whether we’re the right fit.